FT Sessions at
CANNES LIONS
The new rules of creativity
24 June | In-Person Only
Nikkei FT Anniversary Teahouse, Cannes
How can brands stay relevant, competitive and memorable?
The rules of creativity are being rewritten. In a world shaped by geopolitical uncertainty, fast-moving technology and shifting consumer expectations, the old playbooks for brand building and storytelling no longer apply. Pressure isn’t stifling creativity, it’s sharpening it.
Join senior marketers, brand leaders and cultural voices for a focused, high-impact session on what this moment demands of creativity and where the biggest opportunities now lie. From women’s sport as a powerful growth engine for brands, to the risks and rewards of activism, to whether AI is amplifying or destroying creative work, we’ll explore how brands can stay relevant, competitive and memorable.
In a week overflowing with content, this curated session gives you the insights and actionable takeaways you need – in one room, in one afternoon. Hosted by the Financial Times, one of the world’s leading news organisations, it brings editorial rigour, global perspective and independent analysis to the conversations shaping the future of creativity, followed by cocktails and canapés to connect, unwind and swap ideas with peers.
Key Discussion Points
Women's Sport
Is women’s sport the most underpriced marketing opportunity left — or at risk of being overhyped as brands rush in?
Creative AI
Is AI killing creativity?
Brand Activism
When does taking a public stand strengthen customer loyalty — and when does it damage reputation?
"The conversations went beyond tools, they sparked new human-centric ways to harness AI in marketing."
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