Why Attend
Event Overview
The rules of creativity are being rewritten. In a world shaped by geopolitical uncertainty, fast-moving technology and shifting consumer expectations, the old playbooks for brand building and storytelling no longer apply. Pressure isn’t stifling creativity, it’s sharpening it.
Join senior marketers, brand leaders and cultural voices for a focused, high-impact session on what this moment demands of creativity and where the biggest opportunities now lie.
From women’s sport as a powerful growth engine for brands, to the risks and rewards of activism, to whether AI is amplifying or destroying creative work, we’ll explore how brands can stay relevant, competitive and memorable.
In a week overflowing with content, this curated session gives you the insights and actionable takeaways you need – in one room, in one afternoon. Hosted by the Financial Times, one of the world’s leading news organisations, it brings editorial rigour, global perspective and independent analysis to the conversations shaping the future of creativity.
Why Attend?
Understand
The big picture, not just the individual strands of the business you work in
Discover
New approaches and strategies to help win market share
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FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice
